When the referrer logs start whirring with the name “Mary Jo Eustace”, it must mean her romantic rival Tori Spelling did something public with her new husband Dean McDermott – and, in this case, it was ensure the spurned ex-wife wasn’t allowed through the door of the MuchMusic Video Awards, an unlikely event for a woman on the far side of 40 to feel determined to crash. Just six-and-a-half months after Eustace’s future employer CTV breathlessly reported that Dean knocked up Tori, while both were still married to other people, the new Mrs. McDermott was flaunting a frock loose enough to accommodate the whole hockey team they aspire to breed: “When you have a young wife, they can actually have more children because they start younger”, Spelling said of her 33-year-old self, while ejected Mary Jo was forced to lurch off into the sunset, ending her three-week drought of media attention since moving back home. The annual MMVAs fulfilled the task of supplying the print media with a list of winners – rap ‘n’ roll videos produced during a year when broadcast television essentially ran its quarter-century course as a relevant platform for music clips – while supplying the celebrity press with the most heavily concentrated annual quota of Toronto-based glitz. And don’t forget the online snipers who find this spectacle offensive, because it seemed more moronic compared to when they were in the target audience, as if marketing schlock aimed squarely at pre-teens ever benefitted from accommodating the perspective of viewers old enough to copulate. Well, yesterday’s photocopied fanzine dedicated to Erica Ehm is today’s online petition to get Leah Miller off the air – yet the advent of a ringtone that adults can’t hear is emblematic of youth culture returning to its adolescent cocoon, instead of being dangled as a source of vigorous subversion worthy of adult attention, lest you end up accused of being as old as Mary Jo Eustace. The shambling MMVAs don’t lend themselves to liveblogging either, although retired pop critic Aaron Wherry kept a scorecard, blogger John Cairns sketched some impressions of the crowd, and self-flagellating freak show Mario “Perez Hilton” Lavandeira will presumably take great care to disclose the contents of his own $20,000 gift bag at airport customs.
Mary Jo Eustace attempts to kill the video star
June 19, 2006 · 2 Comments
Categories: media*meld
2 responses so far ↓
Tammy Mercer // June 22, 2006 at 4:08 pm |
Who else thinks Mary Jo is capitalizing on every opportunity she can to revitalize her career? Why doesn’t she put all this wasted energy into raising her children. I felt sorry for her at first but now I find her utterly pathetic.
mireina // May 25, 2007 at 3:03 pm |
I think Mary Jo is ENTITLED TO DO WHAT SHE NEEDS TO GET THE PLACE SHE DESERVES. She has already been thru enough! I am glad that she got a grip and realize that she can too be succesful. Unfortunatly for her ex that gave her “The Tool of Dishonesty” to capitalize. She never planned on this, she is just merely taking WHAT SHE DESERVES.
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